The Road to the Isles website is owned and maintained by the Road to the Isles Marketing Group.
Our organisation was established in the 1990's by local business owners with an aim to promote our area as a tourism destination and enhance the visitors experience.
38 years on and we have evolved, we have over 120 members working together to deliver a memorable visitors experience whilst growing our industry and offering employment and business growth on the Road to the Isles.
Our small yet ambitious committee of volunteers support our members businesses through the implementation of a marketing strategy and destination plans linked to the national strategy. Sharing ideas and best practice with our members. Promoting our area and varied activities, events and festivals using engaging content through social media platforms.
We work in partnership with tourism bodies such as Visit Scotland, Scottish Tourism Alliance, Highland Council, HIE and Lochaber Chamber of Commerce.
We work to continue to develop, promote and sustain tourism in the West Coast of Scotland with a focus on the 'Road to the Isles' area from Fort William travelling on the A830 to Glenfinnan, Lochailort, Arisaig, Morar, Mallaig and onwards to the Small Isles and Inverie.